“CREATE YOUR OWN CHALLENGE”
Team: 5 UX designers
Duration: 5 weeks (nov-dec 2023)
Project: UX research, UI design
Tools: Figma, Miro
INTRODUCTION OF JOINAClient: Joina
My role: UX resarcher
Lead UI designer
joina is a fitness workout app, focuses on making daily challenges for their community so that members can stay motivated and in shape.
Their vision is to make workouts accessible to everyone wherever you are.
we were told that they did not want us to create Hi-fi wireframes since they wanted to design them for themselves with their developers.
we understood after talking to their members at earlier stages that it would be beneficiary for us to have something more visual than lo-fi screens to show in the testing phaze, so we opted for something in the middle calling it mid-fi wireframes.
we created over 80 screens, with different processes and iterations.
EXAMPLESPROTOTYPEINTEGRATIONinterviews8 in-depth interviews in total with members of the Joina community.
key insights
members of the community appreciate the motivation given by others on the platform.
again 100% were positive to the idea that they would be able to create their own challenges
Joina implement our project in update
OUR BRIEFThey wanted us to explore possibilities for their community to interact with each other on the platform, since they felt that part was lacking in current design
““We have this great community that we are not taking advantage of”
”
THE PROCESS
We started with some desk research and created some surveys based on our findings.
Due to the short timeframe we had for this project, we started sketching sacrificial concepts for our interview process.
surveyover 30 respondents from our survey.
key insights
53% used some form of fitness app.
People prefer to exercise with someone
100% would want a create own challenge feature
INSIGHTS“Yeah, Absolutely! [on creating own challenges] That is something i have missed, Being able to focus on what you want to improve”
DESIGN